To Be Frank unveils worlds first infra red music video


To Be Frank has dropped the brand new video for track ‘Half The Man’ in a world first exclusive. It is the first ever music video to be shot entirely in infra red.

Taking cues from infra red film pioneers such as Kalatozov and Mosse, directors Joshua Lipworth and David Wright worked to create an otherworldly visual style. The plan being to emphasise the ethereal feeling of the track, which is the title track from To Be Frank’s forthcoming E.P. released on November 4th.

The ‘Half The Man’ music video brings to life another world that the human eye can’t usually see, where everything is not what it seems and reality is ever so slightly frame-shifted.

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